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About the course:
Learn what it takes to become a Direct Response Video Editor pro. This advance training combines 8 different modules that teach you the fundamentals of video marketing all the way to editing viral videos in Premiere Pro. Highly recommended for editors who want to level up their skills and get better results in their career.
WHAT YOU GET?
MODULE 1: COURSE OVERVIEW
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.
MODULE 2: DIRECT RESPONSE 101
2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response
MODULE 3: PRE-REQS TO VIDEO EDITING
3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative
MODULE 4: MASTERING MENTAL & CREATIVE STATES
4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor
MODULE 5: PRODUCT & CUSTOMER RESEARCH
5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level
MODULE 6: PERFORMANCE AD CREATIVE
6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types
MODULE 7: ASSET MANAGEMENT
7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream
MODULE 8: EDITING VIDEO ADS THAT SELL
8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Editing Voice Overs
8.6 – Exporting Hook Variations
BONUS #1: LIVE TRAINING
How to Be a Better Editor in 2023
Important Update
Upcoming Templates
Q&A
BONUS #2: SCRIPTS, GUIDES & CHEAT SHEETS
Copy & Paste our own video ad script templates we use every day at our creative agency.
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