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About the course:
Here’s What You Get:
Module 1: To Crack the Code You’ve Got to Build the Foundation
introduces key concepts, best practices and etiquette (misuse Linkedln and you’ll discover the meaning of the word ‘pariah!*)
shows you a unique but effective way to identify your ideal client and focus everything towards finding that person
a short course on keywords and how they work differently on Linkedln than anywhere else on the Internet
Module 2: How Every Code Breaker Should Stand Out from the Crowd
how to write a compelling headline that gets you found in Unkedln’s powerful search engine but more important makes your prospects dick on your profile to leam more about you
the ‘what’ and ‘why’ of all the profile sections in your Linkedln profile and how to optimize them for maximum searchability and attract your ideal clients to you
how to attract new. high paying clients without any extra effort by having a client-focused and professional profile
what to say and how to say it in a way that resonates so closely to your ideal prospect they’ll instantly want to connect with you
Module 3: Now You Know the Code: Utilize Linkedln Features To Solve It
how to use tags, reminders, the Contacts page and other features to create effective messaging sequences that keep you top of mind with your clients
how to keep your lead generation system organized so you know exactly who to follow up with and when
why Advanced Search is so effective and how to use it to narrow down your prospect search to those who are currently in the market for what you offer
the power of Linkedln Groups and how to successfully integrate yourself into the ones that matter most
Linkedln Premium: do you need it? The compelling cases for and against
Module 4: Using the Linkedln Code for Social Selling
what social selling is and how it’s different- and more effective – than traditional selling practices
how you can use social selling to fill your marketing funnel with qualified buyers who are able to say yes to your offer
secrets to growing your network quickly… efficiently… and easily
messages that matter: how to create them and when to send them
amazing message script templates that work: Melonie’s best advice on writing your own messages to connect with the people that matter in your niche
Module 5: Secrets Master Code Breakers Know: Content Sharing & Thought Leadership
the magic of content curation: sending relevant content to your best prospects… (hint – it’s not about writing it all yourself!)
the best (and worst) ways to share content – and where it gets noticed most
how to become a top contributor and why you want to
how to maximize Linkedln’s new publisher platform to grow a following faster than ever before and position yourself as a credible authority
Module 6: How to Use the Linkedln Code to Grow Your Business
your daily action plan: the actions you need to take each week and the secret to success on Linkedln
Turn your daily actions into an easy to follow checklist that keeps you on task and on target
track your lead generation results to find out what is working for you and what isn’t – fine tune your plan to work even better for you
how to send mass messages. You’ll discover some rare tricks to get your message in front of more prospects even faster using Linkedln’s mail features.- this is uber-sneaky stuff and will give you a significant advantage over your competitors
and much more!
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