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About the course:
PART 1 : ADS THAT SELL
Module 1: Ads Setup
Understand your business manager, set up your ad account and get your pixel installed.
Module 2: Campaign Level
Learn how campaigns work, their different objectives and how to structure your first one.
Module 3: Ad Group
Define what pixel event to optimize for, your targeting interests and set the right budget.
Module 4: Ad Toolbox
Walkthrough all the different ad types, audience options and different asset tools.
Module 5: Suggested Setup
Use top of funnel, lookalike audiences and retargeting for low cost conversions.
Module 6: Campaign Walkthrough & Optimization
Learn how to optimize any campaign based on time, ad spend and conversions.
PART 2: DEVELOPING CREATIVE
Module 1: The Importance of Creative
Make TikToks not ads, creative best practices and high-converting ad structures.
Module 2: Winning Ads & Why They Work
Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
Module 3: Scripting Your Ads
Write your first script and film your first ad using the most successful frameworks.
PART 3: ORGANIC CONTENT
Module 1: Your Profile
Set up your analytics and learn how to use spark ads through brand profiles.
Module 2: The TikTok Algorithm
Leverage what the algorithm likes, find top hashtags, brands, and tre
Module 3: Your Brand On TikTok
Develop your own brand style following 3-4 main content pillars.
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