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Digital Marketing Fundamentals (2022)

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About the course: 
What you’ll learn:

Digital Marketing

AIDA Principles

Paid Advertising Concepts

Managing a digital marketing budget

Calculating the customer lifetime value

Exploring the benefits of social media

Effective email marketing

Requirements

There are no prerequisites for taking this course

Description:

Welcome to the fundamentals to digital marketing!

The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services – increasing the opportunities you have for business exposure and customer engagement. It’s a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.

We’ll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.

Understanding the buyer journey

The AIDA model

Personalising your marketing

Paid advertising essentials

Creating an advertising budget

Growing your business with social media

Selecting the right marketing channels

Effective email marketing

By the end of this course, you’ll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.
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