(DOWNLOAD) Charles Miller – The Writersonal Branding Playbook (2023)

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About the course:
What Are You Offering?
There are two ways to approach this question. First, what’s in the course, and second, the outcomes it delivers.
Let’s tackle those one at a time.
What’s in the course:
Brand Identity

Refining it when it’s obvious
What to do when it’s not obvious
Being known for one thing
Adding personality
Adding uniqueness
Gearing everything around your goals

Profile Creation

How to write the perfect bio
Header and profile photos
Pinned tweet strategies
LinkedIn featured section strategies


How to find accounts to network with
Replying quantity and strategy
When to start DMing
How to DM people to sell
How to DM people to just be friends
Taking relationships off-platform

My 9-Step Universal Writing System

Get inspiration (tools and resources included)
Pick your angle / big idea
Research (tools and resources included)
Gather Assets – Photos, information, links, etc
Write an outline
Write the body – How to inform and retain interest
Write the conclusion – How to finish strong and sell
Write the hook/Intro – How to get and keep attention
Edit – Mindset, tools, and strategy

Content Creation

Creating content for your goal
Types of content that work
48 templates that crush it over and over again
21 hooks that crush it over and over again
The right way to use artificial intelligence
The infinite content playbook
Frequency depending on platform
Getting endless ideas from others, yourself, and software
Leveraging your personality and experiences
Long-form vs mid-form vs short-form
Balancing trust building and engagement farming
Twitter giveaways, quasi-giveaways + same for LinkedIn
How to create LinkedIn carousels 
Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
The exact process of sitting down and doing the work
My universal writing process applied to content
Examples of best in my network

Getting Seen

Reciprocal engagement
Strategic partnerships 
Paying for promotion (how to do it right


Service options
Product options
Options that are somewhere in the middle
Which to build at which stages
How to make an offer irresistible
Examples of best in my network
Bonus: My hyper-effective offer launch playbook

Sales Funnel

The link tree strategy
The full website strategy
Persuasive landing pages
Pinned tweets, pinned IG posts, and LinkedIn featured section
Where/how to plug links besides your profile
Cold outreach basics
Examples of best in my network

Watch Me Build A Brand

Finding people to network with
Engaging, DMing, and partnering
Content creation
Initial offer
Basic funnel
Later offers
More sophisticated funnel

Putting It Together

Phase #1: 0 to 1,000 followers
Phase #2: 1,000 to 10,000 followers
Phase #3: 10,000 to 100,000+ followers
Time-blocking strategy
When to sell different types of offers
Managing expectations, staying sane, and staying persistent


49 viral post templates to plug and play PDF
21 hooks that crush it over and over again PDF
175-post analysis / swipe file
Creator funnel analysis
General copywriting analysis
Top software tools for writers and creators
50 Rules For Better Writing (100-page eBook)
Written 30-page personal branding summary
Written 30-page freelance guide

Everything Else

Free lifetime updates (I’ll add more content whenever I find something useful to share with you)
If you choose the consulting upgrade, you’ll also get 90 minutes of my time to spend on whatever you want (Q&A calls, reviewing your profiles, editing your content, etc)

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